It used to be that employers had all the power when it came to interviewing prospective employees for a position. Nowadays, the tables have turned and job candidates are doing the same.
We live in a “social media generation” where online reviews are king. With the invention of Yelp, Amazon, TripAdvisor, and Angie’s List, people commonly check out reviews before committing to anything. In fact, more than 90% of consumers now incorporate online reviews into their purchase decisions.
Why would searching for a job be any different?
With sites such as Glassdoor and FairyGodBoss, job candidates are able to read the reviews from current and past employees of a company, which can oftentimes affect their decisions on whether or not to accept a job offer. It’s not uncommon to Google a company name and have a company review pop up.
In fact, according to Jessica Jaffe, Community Expert at Glassdoor, the site has approximately 13 million company reviews, salary reports, interview reviews, benefits reviews and office photos for roughly 580,000 companies. That means a lot of job candidates and current employees are leaving their feedback for the next person. This information not only allows employees and jobseekers to find out what it’s like to work at a company, but they can also get some insight on potential salary.
Here are some ways you can stay ahead of the game and embrace these reviews:
Create a company profile on employer review sites
As the popularity of sites such as these grows, so will the likelihood that your company will be reviewed on it, so it’s best to get in front of it. Jaffe suggests creating a profile on Glassdoor and being active on the platform. She says that 69% of Glassdoor users are more likely to apply to a job if the employer responds to reviews, updates their profile and shares updates on the culture and work environment. Nearly two-thirds (62%) of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review. Jaffe says the top five pieces of information Glassdoor users want to know are (1) Details on compensation packages; (2) Details on benefits packages; (3) Basic company information; (4) Details on what makes the company an attractive place to work; and (5) Company mission, vision and values.
Don’t be afraid to ask people to review your company – whether it’s current employees, past employees, or prospective job candidates, don’t shy away from it. Georgene Huang, co-founder of FairyGodBoss, says employee reviews are here to stay, so to a large extent you simply don’t have a choice about transparency. She says that companies that feel uncomfortable with the idea of being reviewed might feel (and fare) better if they knew that a more representative group of employees were leaving reviews. Huang says companies should encourage all their employees to leave reviews so that they aren’t just skewed towards employees who hold the more extreme positions.
Jaffe points out that the majority of Glassdoor users read at least 6 reviews before forming an opinion of a company. They take the time to do their research – and you should too.
Get honest feedback from your employees
Ask your current employees for valuable feedback and then really listen to what they’re saying. Find out if they‘re happy with their roles in the company as well as happy with the company itself. Do they like the company policies? Do they think the benefits are fair? Is there a proper work/life balance?
Get honest feedback from your candidates
Even if you don’t hire a candidate, be sure to follow up with them after the interview process is over. Give them feedback on their interview and ask them for feedback on the process.
Jaffe said these sites are great for employers too. She says that by being informed about a company and its culture, some job seekers may self- select out, realizing a company isn’t the right fit. Thus, saving the opportunity for someone who is.
Huang agrees. “A job candidate and a prospective employer are looking to be each other’s mutual fit. If you don’t know what you’re getting into, the odds are much higher that the relationship is going to fail. In that sense, this is like any other kind of relationship. If you want a lasting relationship to work out, honesty — through transparency — is an important foundation.”